Price is one of the managers most powerful levers in affecting firm profitability. Thinking strategically about pricing often involves looking at consumer behavior over several purchasing decision periods. Consumers form a reference price for a product, a baseline price that affects their decision to purchase the product again. Including this effect into the price setting process can lead to gains in profit.
Change parametes and view optimum pricing patterns over several periods. Visualize results from a variety of viewpoints. Simulation uses a backward propogation algorithm.
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